It may recall the signature of Albrecht Dürer, one of the most important artists of the Renaissance, but recalling the art deco universe of the 1920s, its geometric shapes give it a decidedly modern edge.
It is encased in a square, the whole forming a drop cap, thus immediately evoking the world of printed books and typography.
More exactly, this square evokes the initial letter, but also the bronze tool, with raw edges, used for marking.
The whole therefore constitutes a strong signature which immediately positions the brand in its universe.